Starter Edition is a simplified version of AdWords for new users.

New users have often asked us for a fast way to create and run ads with just the most basic campaign choices. Starter Edition is the answer.

Starter Edition lets users create an AdWords account using a one-page signup form. Users write their ad text, target locations and keywords, and choose a currency and monthly budget. Once the account is activated, the ads start running. The user's account page is also simplified, showing key information for each keyword and allowing simple changes to the account. The Google Budget Optimizer automatically determines when to show ads to earn the most clicks possible within the user's monthly budget.

Starter Edition is an excellent way to get your ads up and running when you want to advertise a single product to a specific audience. It does come with limitations: only text ads and keyword targeting are available, and only one ad campaign is possible. Advanced features like conversion tracking, multiple campaigns, and ad groups, are only available with the full-featured AdWords Standard Edition. The good news is, you can graduate from the Starter Edition to Standard Edition any time you like. Both versions of AdWords cost nothing extra -- after a nominal setup fee, you pay only for the ads you run.

Here are some common questions about AdWords Starter Edition:

Can I create more than one ad Yes. With Starter Edition you can create up to 50 ads around one set of keywords and one product or business. To create multiple campaigns or advertise multiple products, you should graduate to Standard Edition.

Can I run image ads or animated ads with Starter Edition Sorry, no. Starter Edition supports only text ads.

Can I change my mind later if I choose Starter Edition Yes. You can graduate to Standard Edition at any time.

I already have an AdWords account. Can I switch to Starter Edition Sorry, no. Starter Edition is only for new users. But you are always free to create a basic campaign with a single ad in your Standard Edition account.

How do the Starter and Standard editions differ Here's a .

To sign up now, please visit the FAQ .