What are my bidding options in Starter Edition? - AdWords Help Information

What are my bidding options in Starter Edition? - AdWords Help

What are my bidding options in Starter Edition? - AdWords Help

AdWords Help

AdWords Home Help Topics About AdWords General Account Information Targeting My Ads Managing Multiple Accounts Monitoring Performance Ad Quality and Performance Working with My AdWords Account Help Forum

Google Help › › › › › What are my bidding options in Starter Edition  

What are my bidding options in Starter Edition

A bid is the amount that you are willing to pay each time your AdWords ad is clicked. This is called cost-per-click (CPC) pricing. Bidding is different from your budget, which is the total amount you want to spend over each month.

As a Starter Edition user, you can choose to have the AdWords system adjust your bids for you to earn the most possible clicks within your budget. This option, known as the Budget Optimizer, is turned on by default when you create your account. For the simplest possible operation of your account, we suggest that you leave the Budget Optimizer enabled.

You can also, if you wish, turn off the Budget Optimizer and then . This Max CPC becomes the amount that you will bid in every situation.

When you have the Budget Optimizer enabled, you can still set a limit on how much the system will bid for any individual click. This is called the .

Your bidding selections can be set or edited in the Bidding section of the Edit Settings page of your account.

Was this article:
The information you were looking for
Yes No
Easy to understand
Yes No
Complete with enough details
Yes No
function trackHelpful(q, a) { var categories = { 'accurate': 'What you were looking for', 'easy': 'Understandable', 'complete': 'Complete' }; var action = []; action[0] = a; action[1] = ' - '; action[2] = categories[q]; var category = []; category[0] = 'Article Survey - '; category[1] = categories[q]; ackEvent(category.join(''),n(''), 'answer=53908 hl=en-uk'); ElementById('helpful_options_' +erHTML = 'Thank you for your feedback.'; if (q == 'accurate') { var logURL = []; logURL[0] = '/support/bin/answer.pyhl=en-uk&answer=53908&show_useful=1&useful='; logURL[1] = (a == 'yes') '1' : '0'; n('')); } }
You may also be interested in...
Other helpful articles: How much does AdWords Starter Edition cost How do I choose a budget for my Starter Edition account Can I set my own Max CPC in Starter Edition

Recommended articles

How much does AdWords Starter Edition cost How do the Starter Edition and Standard Edition compare How do I write effective Starter Edition text ads How do I choose effective keywords for my Starter Edition ad Who will see my Starter Edition text ad

Learn from other Google users

Find answers, ask questions and share your expertise with other users in the

What are my bidding options in Starter Edition? - AdWords Help
Next What are my bidding options in Starter Edition? - AdWords Help Information
eXTReMe Tracker