Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our , it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language May not direct user attention to the ads via arrows or other graphical gimmicks May not place misleading images alongside individual ads May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites" Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. .

Sites displaying Google ads may not include:

Violent content, racial intolerance, or advocacy against any individual, group, or organization Pornography, adult, or mature content Hacking/cracking content Illicit drugs and drug paraphernalia Excessive profanity Gambling or casino-related content Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails Excessive, repetitive, or irrelevant keywords in the content or code of web pages Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns) Sales or promotion of beer or hard alcohol Sales or promotion of tobacco or tobacco-related products Sales or promotion of prescription drugs Sales or promotion of products that are replicas or imitations of designer goods Sales or distribution of term papers or student essays Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others Copyrighted Material

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our for more information.

Webmaster Guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines posted at