JenSense, one of my SearchEngineWatch co-mods that moderates the Google Adsense forum over there, has a Google exclusive on a new reporting tool designed to help stop click fraud on Adsense ads.

A JenSense exclusive! The AdSense team has asked me to announce a new reporting feature, similar to the “spamreport” that Matt Cutts announced at the WebmasterWorld conference last month, but this time, the purpose of the reporting feature is for reporting publishers engaging in click fraud… It seems that AdSense is taking a significant step up in catching as much publisher click fraud as possible. Click fraud has once again hit the news, with the recent lawsuit Click Defense (who, ironically, continue to advertise via Adwords) filed against Google.

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